The Builder's Blocks on Comcast Video On Demand
Each Builder's Block features a different custom builder or remodeler from the area. It is intended that each block also include video clips of the providers that contributed to that specific development/project. All video clips are accessible 24/7 so that people can view them at their leisure anytime during that month and that day.
In addition to viewing the clips as a part of the block, you can also view each clip by category. For instance, if you are looking to remodel your kitchen and you want to see different ideas you can go directly to the "kitchen" category and view all of the "kitchen clips". As an advertiser, we spread out the cost of promoting the Builder's Blocks among all businesses that participate to keep the cost of the Builder's Blocks affordable and very effective and we can actually report monthly on exactly how many views there were of that specific video clip. So your advertising dollars are measurable.
iMpro (Independent Media Professionals) has been providing professional media production since 2001 in Spokane and specifically working closely with builders and subcontractors to provide a Video-on-Demand community that not only meets industry needs but gives prospects what they need to make informed decisions.
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The Builder's Blocks Television Specials
Periodically we will run a feature show that will air multiple times during a given month to hilight a specific builder/remodeler and their subcontractors. We entitle each show "Building a Home with (name of builder/remodeler)" and here we give the public a chance to get to know our builder/remodeler, show what goes into their projects, their philosophy of building and who they use and why. Each subcontractor is featured in a separate clip (8-10 per show). Those clips can then be separated out for in-store promotions and/or sales tools for field support. iMpro produces, directs, writes the script and films all segments and edits in-house to produce a professional program for local presentation.
"iMpro handled everything...minimal business disruption and they made us all feel at ease. I would recommend them to anybody..." Clyde Gies, President of Clyde Gies Construction of Moses Lake, WA
"After our last experience from some out-of-town big talker, we were skeptical - but no more. iMpro did what they said and delivered more than promised and in a very professional manner," Tim Nemic, Pella Windows and Doors, Spokane, WA
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The Builder's Blocks Website
Everyone that is featured at either the Video on Demand or the Television Special is featured at the Builder's Blocks website during the month they run and then their clips are stored in our video archives which are easily accessible 24/7 by builder/remodeler and/or category. In addition to their video being stored in our archive, we also provide a (1) page web presence where they can tell viewers more about their business and allow the viewers to contact them directly for additional information.
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The Builder's Blocks VOD - The Builder's Blocks Show
www.thebuildersblocks.com
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